Monday 7 February 2011

GIVENCHY Fall/Winter 2010 Ad Campaign - Articles

Controversy is all upon this Fall Winter 2010 Ad Campaign fromGivenchy. And that’s surely not because of Mert and Marcus’ visually perfect (though a bit on the safe/boring side) imagery assembly. Oh, no! It’s the cast!
Bringing together both female and male high profile models would have been what everyone could do. Givenchy has pinched in the salt and the pepper with one particular model from the lineup: Lea T. Formerly known as Leo Cerezo,Lea T. is a transsexual, also happening to be Riccardo Tisci’s personal assistant. This was recorded as officially the first campaign to ever include this genre of model cast and what brought all the fame on Givenchy’s FW 2010 ads. Besides the impeccable aesthetics. What say you? Were we ready to step up after highlighting the black models issue and the plus-sized matter? (via)


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This new Fall/Winter 2010/11 Givenchy Ad Campaign was shot by Mert & Marcus. For this campaign Ricardo Tisci brings Brazilian transsexual Lea T. who is joined by Simon Nessman, Jonathan Marquez, Paolo Rolden, Mariacarla Boscono, Malgosia Bela and Joan Smalls.

Lea is one of the hottest models this year with every brand dreaming to have her grace their campaigns.

Lea, 28, was born Leandro Cerezo - male - and is undergoing hormone replacement therapy in preparation for a full sex-change.

Lea has now made further waves in the fashion industry by posing naked in French Vogue.She also appears in the current issue of Italian Vanity Fair, in which she describes how she struggled with her identity, but always felt feminine.

She describes how, even in her previous career as a male model, casting directors would confuse her with the female models.

'I had a big Afro similar to Michael Jackson's in his Jackson Five days,' she said.'When I walked into a room for a casting, there would always be someone who would say: "The girls' casting is that way!"'

Tisci first spotted Lea's potential when she was appointed as his personal assistant. He said: 'Lea has innate elegance - she's a true goddess!She’s always been very feminine - super-fragile, very aristocratic. She’s part of the [Givenchy] family,’ he added.



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Amy x

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